The Challenges
Ctrl P sought to build a modern, corporate-friendly printing brand from the ground up. The challenge was to create a brand identity that would resonate with the corporate audience while maintaining a fresh, innovative approach to printing services. They wanted their branding, collateral, and packaging to reflect professionalism, while also distinguishing themselves from traditional printing companies.
Our Approach
We began with an in-depth ideation process and arrived at the name Ctrl P, inspired by the well-known command corporate professionals use to print documents. This name was chosen to reflect simplicity, familiarity, and reliability, instantly connecting with the target audience. For the logo, we crafted a minimalistic lettermark that embodies the brand’s sleek, modern aesthetic. The use of clean lines and minimal color emphasized the brand’s professionalism while maintaining a fresh and contemporary feel. We also developed a cohesive brand color palette, ensuring that every visual element of the organization aligned with its identity, making Ctrl P both relatable and distinctive in the corporate printing world.
Outcomes
The rebranding was very well received within the corporate sector, successfully positioning Ctrl P as a trusted and innovative print solution provider. The clean, professional branding resonated strongly with corporate clients, helping the company build credibility and stand out in a competitive market. As a result, Ctrl P saw increased interest from businesses seeking modern, reliable printing services, reinforcing the impact of their new brand identity and solidifying their place as a go-to printing partner for corporate organizations. This positive reception translated into growth in client inquiries, partnerships, and long-term business relationships.
