Delivering Agile Legal Support for Cult.fit: End-to-End Solutions with Quick Turnaround
reduced the response time by 50%
improved Cult.fit’s compliance management by 40%
increasing efficiency by 35%
About Client
Cult.fit began as a bootstrapped fitness startup that quickly gained traction in the health and wellness space. Their innovative approach to fitness and dedication to customer well-being led to their success, eventually culminating in their acquisition by India’s leading fitness company. This acquisition marked a significant milestone in their journey, transforming Cult.fit into a major player in the fitness industry.

The Challenges

Cult.fit, a technology company, required comprehensive legal support for drafting, advisory, negotiation, and compliance management. As this was their first time having an in-house legal team, they needed flexible legal solutions that could adapt quickly to their dynamic business needs. The challenge was to provide rapid legal responses with short turnaround times (TAT) while maintaining flexibility to meet evolving business requirements.

Our Approach

As the single point of contact for all legal requirements, our approach involved a comprehensive and client-focused strategy. First, we engaged in regular conferencing to fully understand the client’s requirements and specific business use cases. We then educated the client and key decision-makers about the legal risks involved in their operations, ensuring informed decision-making. Lastly, we managed and executed contract management and compliance processes, streamlining legal operations to minimize risk and ensure regulatory adherence. This holistic approach provided Cult.fit with efficient and effective legal support tailored to their business needs.

Outcomes

We successfully implemented a one-working-day turnaround time (TAT), ensuring swift and efficient legal support for Cult.fit. By closely understanding the Founder’s requirements, we independently negotiated and finalized contracts with counter parties, streamlining the legal process and enabling quicker business decisions. Additionally, we effectively managed all legal requirements from the company’s incorporation to its eventual acquisition by India’s leading fitness company. This comprehensive legal support not only reduced delays but also ensured smooth transitions throughout Cult.fit’s business lifecycle, contributing to their successful acquisition.

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