The Challenges
Nutriio, a new brand in the food and beverage industry, aimed to establish a strong presence on store shelves and compete effectively alongside established players. However, they faced a significant challenge: achieving standout packaging on a limited budget. Nutriio wanted to create visually appealing and functional packaging that would attract consumers and convey the brand’s values of health and sustainability. At the same time, they needed to keep costs low to maintain profitability, especially in a competitive market.
Our Approach
We introduced a vibrant mascot and bold colors to the packaging to enhance shelf appeal. To address the “no dyes” requirement, we designed an innovative end-to-end cut packaging that eliminated the need for expensive molds or dyes, providing an affordable yet eye-catching solution for Nutriio’s products.
Outcomes
The new packaging design enabled Nutriio to successfully secure shelf space in major supermarkets, positioning their products alongside top competitors. This strategic upgrade not only improved brand visibility but also allowed Nutriio to compete directly with established brands, increasing market presence and driving consumer attention in crowded retail environments.