Nutriio’s Packaging Redesign Leads to Supermarket Placement and Boosts Brand Competitiveness
10% improvement in operational costs.
15% rise in customer satisfaction.
15% increase in Sales boosting
About Client
Nutrioo is a homegrown food and beverage brand focused on delivering high-quality, nutritious products. Specializing in millet-based offerings, Nutrioo emphasizes health-conscious choices for modern consumers seeking natural and wholesome food options. With a commitment to sustainability and purity, Nutrioo sources the finest ingredients to create products that are both delicious and nutritious. Their mission is to make nutritious eating accessible to all, while maintaining a strong focus on eco-friendly practices and packaging.

The Challenges

Nutriio, a new brand in the food and beverage industry, aimed to establish a strong presence on store shelves and compete effectively alongside established players. However, they faced a significant challenge: achieving standout packaging on a limited budget. Nutriio wanted to create visually appealing and functional packaging that would attract consumers and convey the brand’s values of health and sustainability. At the same time, they needed to keep costs low to maintain profitability, especially in a competitive market.

Our Approach

We introduced a vibrant mascot and bold colors to the packaging to enhance shelf appeal. To address the “no dyes” requirement, we designed an innovative end-to-end cut packaging that eliminated the need for expensive molds or dyes, providing an affordable yet eye-catching solution for Nutriio’s products.

Outcomes

The new packaging design enabled Nutriio to successfully secure shelf space in major supermarkets, positioning their products alongside top competitors. This strategic upgrade not only improved brand visibility but also allowed Nutriio to compete directly with established brands, increasing market presence and driving consumer attention in crowded retail environments.


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