The Challenges
Based in North Bangalore, Urban Gardener aims to expand its offerings by selling plants from their existing mobile truck. The primary challenge is to achieve this expansion while rebranding the truck within a budget and making minimal modifications to its infrastructure. The goal is to retain the truck’s current design, which has been successful for selling home decor, and transition seamlessly to include plants. This requires strategic planning to ensure the truck remains functional, visually appealing, and practical for both decor and plant sales without incurring significant costs or extensive redesigns.
Our Approach
After conducting a thorough study of the brand’s requirements, we developed a head-turning design by incorporating eye-catching doodles on the truck. We also provided a distinctive brand identity through a thoughtfully designed logo, ensuring the vehicle maintained its appeal while effectively representing the expanded product range, all within the set budget.
Outcomes
Through the rebranding approach, we successfully created a memorable brand experience that increased walk-in inquiries by 2X. The vibrant doodle design and cohesive logo not only gave the truck a distinctive identity but also attracted more attention, leading to higher customer engagement and inquiries, all within the brand’s budget and vehicle infrastructure constraints.
