The Challenges
Follow Me, a short video sharing app, sought to capture the Indian market after TikTok’s exit during the COVID-19 pandemic. Their challenge was to increase app downloads at a time when many users were searching for alternatives to TikTok, and the competition among new video-sharing platforms was high. Follow Me needed a marketing strategy that could quickly attract users and establish their presence in this rapidly evolving market.
Our Approach
We implemented a systematic Meta ad strategy to drive app downloads for Follow Me. By carefully identifying target demographics and optimizing ad performance, we were able to reach the right audience segments, maximizing engagement and download rates. This structured approach ensured effective ad spend and resulted in more downloads, helping the client grow their digital user base efficiently.
The Challenges
Our Meta ad campaigns resulted in 5,000 app downloads within 15 days, primarily from tier 2 cities in North India. This impressive growth quickly expanded Follow Me’s digital presence and user base, significantly boosting engagement and brand awareness in key regions.
