The Challenges
The client approached us to create a compelling brand identity for their upcoming maternity hospital in Bangalore. They provided a traditional name but lacked a clear framework for nomenclature and brand positioning. The hospital’s vision was to create a distinct brand experience while preserving its traditional values, with no flexibility in altering the core name. The challenge was to develop a unique brand identity that resonated with both modern expectations and traditional roots, within the constraints of the name.
Our Approach
After conducting a thorough brand survey for the maternity hospital, we developed a logo that combined a logomark and logotype. The logo design symbolized the connection between mother, father, and child, creating a strong sense of reliability and emotional connection with the audience. Building on this, we focused on crafting the overall customer experience they wanted to offer. We implemented spatial branding to create an unforgettable atmosphere for everyone visiting the hospital. To further enhance the brand’s appeal, we used custom illustrations instead of real images, adding a unique and inviting touch to the environment. This approach helped strengthen the hospital’s identity and the overall customer experience.
Outcomes
We were successful in delivering all the intended deliverables, exceeding expectations in the process. As a result, Shivam Mother & Child Care didn’t just become another maternity hospital; it transformed into a recognized and trusted brand. The thoughtful integration of the logo, which represented the essence of family, along with the spatial branding that created a memorable experience for visitors, resonated deeply with their target audience. The use of custom illustrations added a unique, personal touch that set the hospital apart from its competitors. This holistic approach not only enhanced the patient experience but also elevated the hospital’s reputation in the community. What started as a healthcare facility evolved into a well-regarded brand, synonymous with care, trust, and family values, positioning Shivam Mother & Child Care as a leader in its field.
